Gone are the days when brands told consumers who they were. Today, consumers tell other consumers who a brand is.
Consumers are heavily influenced by the opinions and actions of the individuals they admire, trust, and follow on social media. These individuals are now called social influencers.
Bratlist Media provides solutions, advice and consultation on how to authentically weave your brand's message directly into the narratives of trusted social influencers on Instagram, Twitter, Youtube, Snapchat and other platforms. Our database of global influencers is extensive, and we love to play matchmaker and get brands and influencers working with each other on impactful and memorable marketing and advertising campaigns.
We are already in the Web 3.0 era. The debates about whether or not your business needs to have a website or a Facebook Page are (thankfully) long over. From Facebook and Instagram and Twitter, through to Youtube, Snapchat, and even a newcomer like Musical.ly, our team lives and breathes the social media sphere on a daily basis. We know how to increase the sphere of your online influence. We know how to increase your daily active users and visitors. We know what tactics to use to successfully deploy your social apps for maximum impact and marketplace reception. Strategy. Launch. Content. Measurement. Tracking. Conversations. We understand the social media battlefield in a way that very few truly do.
Our founder Moshe Modeira started his professional career working in brand management for a major Canadian bank. It was here that he learned how critical branding is to the marketplace perception of any business - logos, colors, slogans, and their placement in relation to other elements all add up to create an unmistakable persona for your venture. Our team at Bratlist Media has adopted Moshe's mentality as a ground-level approach when advising and consulting with any business. Brand is Identity - what is yours? If you don't have a brand, we will create one for you. If you have a brand that exists but needs a refresh, you are speaking to the right people.
Ideation is the process of generating, developing, and communicating new ideas, from the genesis of an idea as a basic element of thought all the way to it's real world implementation and activation.
Our team is comprised of marketing professionals, internet technology experts, programmers, graphic designers, mobile app developers, photographers, product managers and designers. We know that ideas are energy - we take the thought cycle very seriously and use our collective expertise to help our clients see their ideas from innovation through to development and actualization. Ideation is a critical phase: it's the foundation on which everything in your business is built.
If ideation can be understood as the phase in which abstract ideas can become concrete, creation is where we take a concrete concept and begin to focus and develop. This is where product selection, identity, branding, mission, vision and overarching philosophy begins to form, and the venture starts to take flight as a living breathing entity. This is the second most critical phase - many businesses die right here on the vine if best practices are not adhered to and you don't have a team of experienced professionals helping to provide feedback, support and creative resources.
Friends. Fans. Followers. Likes. Comments. Conversations. Registrations. Signups. Mailing lists. Newsletters. Blogs. These become the lifeblood of your brand, especially in the early days before you ship your first products. We force you to buckle down during this phase and hyper-focus on building your social pages and social media community because the fact of the matter is that many businesses try to skip this phase and launch products and services into the market prematurely. Big mistake. Let the people tell you whether they like your mission and vision or whether you need to pivot and refocus - and save yourself thousands of hours, hundreds of weeks and possibly millions of dollars in the process. From helping you launch your social pages, administering over a Kickstarter campaign, to developing a content and storytelling engagement strategy that will consistently delight and entertain your community, our team has your back.
GROWTH PHASE & PAID MEDIA
The Growth phase is when Paid Media and its proper tactical deployment starts to separate the grownups from the children. Our team is comprised of meticulous, detail-oriented practitioners who pride ourselves on understanding the full scope and depth of media channels that drive business outcomes for brands. From media planning, buying, and research, as well as reporting, analytics, and advertising technology, we help you successfully navigate this critical period for your startup.
We have robust in-house creative and production teams that work side by side. By having these disciplines all under one roof, we are able to tightly integrate creative and media considerations in all media planning efforts, ensuring buys are as impactful as possible.
If a startup is understood to be a malleable venture constantly pivoting and searching for a viable business model, then a company is one that has found a consistent and dependable model of replicable and defensible processes that have shown themselves to be ultimately profitable. This is the holy grail, and our team is comprised of individuals who have worked across several sectors in startups that have gone all the way from coffee-shop what-if banter through to becoming successfully funded and marketplace trusted. Our goal is to see every single one of our clients through to this phase, and when you are ready, we have angels, investors and venture capital firms in our network to introduce you to. Just don't forget the little guys who helped you on your way to the top!
Probably more than anything when it comes to the consumer product sphere, our team is obsessed with great design. It really does underpin everything. Our founders have a thesis that inspiring design has so much ability to impact society that it can bring about world peace! Ask them about this sometime - they will be happy to tell you how this is possible.
World renown architect Meg Graham is well known for saying this: "Design isn't just how things look. It's how things work."
Our team considers this a guiding mantra. Whether providing advisory and consulting services to product and lifestyle businesses, or evident in the meticulous product selection and curation found in our own ecommerce universe BRATLIST, it is safe to say that Bratlist Media takes product design very, very seriously.
We have deep expertise on our team when it comes to the process of marketing, designing, wholesaling, distributing and reselling apparel. Fashion is not rocket science - you identify who your ideal customers are, you build a community around your brand's vision, implement an efficient design process that can be replicated over and over again, and find trustworthy manufacturers who can execute dependable cut-and-sew. Fashion and apparel brands, especially when imbued with a social conscience from the early days, can be among the most enjoyable creative businesses to be involved in. We retail and resell inspiring apparel brands from all over the globe, as well as having taken private investment positions in a number of them. Our experience in this area allows us to forecast with great precision which brands have the potential of successfully introducing products that resonate with the marketplace. If you have a business plan for introducing a new apparel brand, or you have an existing one that needs help, we want to talk to you.
Since Bratlist Media began it's journey back in 2013, we always knew that decor and home furnishings was a vertical we wanted to delve into. We all know that a well-appointed room has the ability to arrest the senses and catapult your mind into a highly inspired creative state. Your surroundings and environment whether at home or at the office has an undeniable impact on your productivity and your mental creative process. Our network of relationships includes interior decorators, home & living product makers and furniture manufacturers.
In 2017, we have finally been able to make beautiful home furnishings available to our customers via our partnership with Montreal's GFURN. It's only the beginning for us in this category - we plan to invest heavily in the coming years.
Their is a symbiotic relationship between the online and offline world when it comes to promoting fashion, retail and lifestyle. We have expertise in helping our clients merchandise and present their products in fun, immersive temporary shopping spaces. From event conception through to finding temporary real estate all the way to liaising with PR and event promoters, our team really understands experiential marketing.
Pop-up shops and fashion shows are already becoming necessary strategies to keep customers and fans of your brand engaged and loyal. When combined with other sensory experiences such as live DJs and music, runway shows, photoshoots, and great food, these events become deeply memorable and allow your brand to build deep, lasting impressions in the mind of your customer. We work in partnership with Toronto's POPnSHOP Events to help you customize and activate amazing experiential retail events that will inspire attendees and leave them asking "when is the next one??"
NATURAL BEAUTY PRODUCTS
Cosmetics, skin care, hair styling, hair coloring, hair removal, nail salons, tanning salons, luxury spas, shower and shaving products, perfumes, and colognes are among the most recession-proof demands of people everywhere. As access to information increases, beauty customers are asking that these products be natural, organic and not laden with harmful chemicals.
In 2015 the beauty industry generated $56.2 billion in the United States. Skin care alone is expected to see revenues of almost $11 billion in 2018. This meteoric growth is being driven in part by a generally increasing awareness of the importance of skin health, but also specifically due to an increase in the market for men.
We have aggressively turned our corporate attention to satisfying the burgeoning consumer demand for natural and organic beauty products, with an eye towards slowly integrating them on to our online platform and selling through special "store-in-store" beauty bars that will be found in our experiential retail spaces in the coming years.
Whether on your own proprietary platform, or on WooCommerce, Shopify or Magento, let us help you curate, visually merchandise, and launch your ecommerce offerings to the marketplace. Our deep expertise in the social media space has allowed Bratlist Media to help dozens of clients and retail partners since 2014 to successfully enter the product sales sphere. Ecommerce is an ever-evolving beast that constantly needs to be tamed. Moving retail products across the globe quickly and efficiently has never been easy. Beyond the logistical quagmires that are ever-present, customer returns are always a drag on the bottom-line, as is the still high rate of shopping cart abandonment. Working with passionate people like us who really understand the 360° mindset that is necessary when launching into this space really helps your cause.
As part of our corporate strategy of investing in verticals that we predict will see massive growth over the next decade, we have made several key portfolio investments in mobile apps and platforms that promote entrepreneurship education for children, young adults and aspiring business owners.
We will have a forthcoming announcement on a position we have taken on an amazing app that allows users to startup, incorporate and launch a brand within minutes. Website and mobile apps are bundled in, with a logistics dashboard, a content management system, CRM, access to legal and accounting document templates, business strategy resources, entrepreneurship white-papers and e-books built right into the backend. We are ecstatic - as we move into the 2020s, it will become necessary for everyone to have a grasp on how to launch an online business despite having minimal coding and branding experience.
Cryptocurrencies, blockchain and personal wealth management apps are fast becoming necessary conversations to have when considering financial technology investment opportunities. Bratlist Media Holdings has taken small strategic positions in Bitcoin and Ethereum, but like many in these early days, we are still monitoring developments in the fintech space and analyzing where best to allocate our available investment capital. We are excited by new fintech ventures headed up by friends and colleagues in our network, such as Toronto's COINSQUARE, one of the fastest growing Bitcoin exchanges in Canada. The opportunities that abound right now in financial technology investment remind us of the historical example of the Gold Rush in the 1890s - it's still a Wild West, and there is still yet so much on the horizon.